Learn Camtasia - Online Camtasia Training and Tutorials » Misc

An Inspiring Camtasia Case Study

Lon Naylor — Tue, 07 Sep 2010 13:58:54 +0000

Most of the time when I hear a case study of someone who used an internet product and did extremely well as a result I am always a little skeptical. How do I know this person isn’t being given a little cash to hype up their story? I guess you could say after being in the Internet Marketing field for a few years I’ve become a bit jaded by all the hype. Even my own story seems made up to me sometimes and I actually know I’m not being paid!

To get to the point, I had a really fun and delightful interview with a friend of Lon Naylor’s (my Learn Camtasia business partner) the other day that I wanted to share. And, granted, he does talk quite fondly about the training we provide, but what made it so fun for me was how genuinely appreciative and grateful he was for everything going so well in his life. I would almost pay for him to follow me around each day. I know my hours would be so motivated and uplifting.

David’s story, in a nutshell, is that he is a bit over 60, was laid off from a great, corporate job with AT&T and ended up cleaning gutters for a while as he couldn’t find anything comparable to what he was doing before and as Seinfeld would say “yada yada yada “ and is now making a great income, living in his dream home and all as a result of having implement material in the course. This interview will fill in the yada part.

Best,

Learn Camtasia

Spicing Up the Salespage to Market your Video Tutorials

Lon Naylor — Wed, 21 Jul 2010 22:45:00 +0000

Once you have created your video course, if you are trying to sell it, you are going to have to create some kind of salespage to market it. And no matter how much internet traffic you send to that page, if it does not convert your visitors into buyers you will be wasting your time. The salespage that Lon and I have for our LearnCamasia.com course does pretty well helping people to decide if they would benefit from the course material and if it will be worth the price. But, lately, we have been thinking more about what we need to add to spice it up.

Adding a Unique Selling Proposition

So my job this week is to think about the various benefits our course has over any other course that exists and why people should choose to take it versus taking a live on-site Camtasia class, purchasing a book on Camtasia or just searching for some YouTube Videos on screencasting. As you have your own video course completed you will need to start thinking about what is special about your course. You have to think about what makes your product unique in the market place and why your target market would want to spend their hard earned money on it, rather than use that money to buy some competitor’s course or even spend it on some new furniture.

Start Brainstorming

So start brainstorming what makes your course different. If it is exactly like someone else’s course you best hope yours is cheaper. So, after a little brainstorming today I came up with a some features of our course that set us apart from our competition

Videos that can be watched over and over when you are ready to learn the material
Twice Weekly live Webinar sessions with the instructors (Lon and I) to go over materials
Accountability and mastermind sessions to keep students on track and focused on productivity
Community forum to submit your videos for critique
Opportunity to meet other students via the social network site for joint venture projects
Additional Videos showing the exact step by step procedures for how to produce a marketing or tutorial video
Videos, Templates and files to help students create autorun CDs and DVDs

Now of course, I have to take time to translate those into the benefits students will receive when they use those features such as

Less frustration in trying to figure out things on their own
Faster video creation
Higher quality videos
Saving time trying to research the answers to their questions
Live people to bounce ideas off of
Shortcuts for less stress

etc. etc. I think you get the point.

Translating into Copy

Then you need to take all those items and make them into cool looking copy. This is always the hard part for me because I feel like I border on the edge of being fake when I take my real honest words and spice them all up. But what you are really doing is generating excitement for your product. If you can just write the way you talk when you are describing things to someone else on the phone and you get all excited about it it should come out just fine. i got a lot of my ideas for writing copy from this salesflow document from the Conversion Doctor.

For example something like this (these are not really going on our salespage they are just examples).

Get instant download access to the exact script template we use to create storyboards for videos for our top clients… to keep them hiring from us over and over again!
How xxxxxxx not only records 10 videos in a day, they process and upload those videos in one step! You’ll find out exactly how to duplicate our success… and you’ll NEVER go back to the old way ever again
One of a kind, never before released xxxxxxx to post videos customized for your members, automatically add your video to your comments and posts, and more!

See how each bullet looks like something fun and exciting? You don’t want your salespages to be all boring or no one is going to read them. They should remind you a little of the infomercials you see late at night where it looks like the salesperson is on their tenth cup of coffee.

Add Some Case Studies

Testimonials are great and all but if you really want more people to buy your course you need to add a few student case studies. I am currently tracking down a few of our Camtasia training students to see what they have created as a result of taking our training. If you have some former students that you have coached or trained live you might be able to see if they have created any products or made changes to their business as a result of your course. This is more valuable proof than just having students say you are a great teacher or they liked the course. Prospective students want to see what others have actually done with the information. During our Camtasia Live sessions I am spending time doing some serious motivational coaching with our students to get them off their booties to start creating those videos they have been saying they want to do. I want to have tons of case studies to add to our salespage over the next year.

If you want to see the before and after you can look at our current salespage here LearnCamtasia.com then come back to look at it in about a week when I have spiced it up and let me know what you think.

Best,

Some More Food for Video Thought

Lon Naylor — Wed, 17 Mar 2010 19:17:38 +0000

Whew! Quite of bit of information yesterday on the whole Planning process, eh? While you make your way through this very important stage in the process, here is some easy content that may help you “get your head around” why we place so much emphasis on all this stuff before we even show you how to use Camtasia!

To create a great screencast, we need to know what makes a great screencast…so let’s begin by asking the question:

“What is a Killer Screencast?”

CLICK to Watch
Duration: 6 minutes

Overview

So how do you go about making sure your video encompasses all of the things that make up a killer screencast?

By making sure the goals we outlined are addressed during the video creation process.

Every screencast (or any video for that matter) is created and implemented using some variation of the following workflow:

	An idea or goal put into action with some level of planning
	Gathering and preparing everything that is needed to make that plan happen
	The process of actually recording the video and audio content
	Making modifications and/or enhancements to arrive at a final product
	Processing the edited version into a digital video format suited to the goal or purpose
	Distributing or displaying the video to an intended audience to obtain the desired effect

Our goal with Learn Camtasia is to…

Provide you with a collection of our Top Tips, Tricks, Tools, and Resources in each of these stages of the video production process for creating better screencast videos.

Let’s be very clear about a couple of things that have been mentioned so far:

1. The process of making great screencasts is essentially a creative one.

There is no way to cover ALL the possible uses, configurations, tactics, or programs that can be used when pursuing a creative endeavor.

These ideas, tools, and resources are designed to give you a tactical advantage by highlighting specific ways to use them to create more effective marketing videos.

2. These are techniques that we have found work for us. And, in fact, even Michelle & Lon both will do things differently than each other! It will be most useful and effective for you to take the outlined steps and concepts…and find what works for YOU.

3. The techniques and tactics we are showing you here are NOT written in stone! Sometimes we use all of the tactics…many times we don’t. It depends on the project.

Also, we are constantly finding little short-cuts, techniques, and ideas that we add to our "styles". You should do the same!

These methods have been defined and refined during the last two years and are the result of many hundreds of hours of research, testing, tweaking, and trial-and-error experimentation.

Over this period of time, we’ve learned a lot about what to do to make better videos. And, as importantly in many cases, what NOT to do!

Tomorrow, we’ll start to learn the Recording process and get to makin’ some videos!

Disclaimer

Lon Naylor — Wed, 10 Mar 2010 13:43:58 +0000

Disclaimer

Privacy Policy

Lon Naylor — Wed, 10 Mar 2010 13:43:38 +0000

Terms and Conditions

Lon Naylor — Wed, 10 Mar 2010 13:42:53 +0000

Terms

Lightbox Code

Lon Naylor — Thu, 10 Dec 2009 15:22:06 +0000

Sample of the markup needed for the video lightboxes:

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