1 – Strategy

Hello reader!

Module 1: Strategy & Planning

Overview

Some of the most important things to learn about making great Camtasia videos need to be understood well before your ever hit the "Record" button! A good screencast video production is actually more about planning the content and getting set up properly than the pure mechanics of recording, editing, and producing. Let’s face it…no amount of editing can fix lousy content! Here’s what we’ll cover in this Module:

Video Strategy
The Video "Process"
Planning
Getting Started Right – Before You Hit RECORD
Top Planning Tips
How the "Ace Your Audio!"

Part	Watch the Class Session Video:

CLICK to Watch

Duration: 52 minutes

This is the edited recording of the Session 1 webinar. NOTE: The phone number and code were for the original live event and don’t apply to you…

Part	Bonus Training Tutorials & Recommended Exercises:

Step	Watch the Bonus "Planning" video below from the ScreencastProfits Course. Yep…the old saying "Failing to Plan is Planning to Fail" has never been more true! In this video you will discover: How to plan a profitable marketing video project The Top 4 Tips that will take your video from "zero to hero" The Number 1 Thing you can do to IMMEDIATELY improve ANY video you make To Script? Or not to Script? – The answer might surprise you! Top tactics and tools to make planning easy! Seriously, this is one the most important videos in the entire course… CLICK to Watch Duration: 28 minutes
Step	Review the "Ace the Audio" video tutorial below. CLICK to Watch Duration: 94 minutes The #1 problem we consistently see in Camtasia videos actually has nothing to do with video…it’s BAD AUDIO! You’ll find out what that means in the Ace the Audio tutorial but understand this: Severe problems with your audio will CRUSH the effectiveness and watch ability of your videos by a huge percentage. This is usually easy to avoid so make sure you’re starting out right with this important component!
Step	Record some audio with your current audio recording setup. Did you "Ace" it? – Yes? Good! No? Post a message in the Camtasia Training Forum with your problem:
Step	Create your Video Directory Structure on your local hard drive (see sample in Resources below) A very important part of getting started properly is to set up a directory structure on your work computer that will allow you to stay organized. There can be a LOT of elements to a video project: Images, planning docs, recordings, project files, etc. Being able to find all these things when you are creating your videos will help keep you from going insane! Ask us how we know that! Sample Directory Structure: Sample Video Directory Structure

Part

Resources

Class Session Slides:

Here is a copy of the slides used in the Session 1 webinar recording.

Right Click and SAVE AS to your local computer

Camtasia Software

Camtasia Studio Hardware Requirements

Camtasia Studio FREE 30-day Trial

Camtasia Studio. The best place to buy your copy – Click HERE

Part	Extra Credit!

Video Marketing Strategy Bonus Videos

Are you a little fuzzy on what screencast videos actually are? Will you be using Camtasia screencast videos for marketing?

If so, then these special Strategy Bonus videos explain how Strategy & Tactics Are KEY to Effective Screencasts! Many marketers make the mistake of not taking the time to think about why they are making videos in the first place. In these very broad level videos, we’ll cover an introduction to what screencast videos are and give you some critical information to ensure your current AND future success in using them for marketing online.

CLICK to Watch

Duration:20 minutes

Why are screencast videos like those made with Camtasia perfect for internet marketers? Here are some top reasons. If you understand WHY they are effective, you can then use that understanding to MAKE more effective videos…