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Session 1: Strategy & Planning

Overview

Some of the most important things to learn about making great Camtasia videos need to be understood well before your ever hit the “Record” button! A good screencast video production is actually more about planning the content and getting set up properly than the pure mechanics of recording, editing, and producing. Let’s face it…no amount of editing can fix lousy content!

Here’s what we’ll cover in this Module:

• Video Strategy
• The Video “Process”
• Planning
• Getting Started Right – Before You Hit RECORD

This is the edited recording of the Session 1 webinar.

Step	Watch the “Planning” video below. . Yep…the old saying “Failing to Plan is Planning to Fail” has never been more true! In this video you will discover: How to plan a profitable marketing video project The Top 4 Tips that will take your video from “zero to hero” The Number 1 Thing you can do to IMMEDIATELY improve ANY video you make To Script? Or not to Script? – The answer might surprise you! Top tactics and tools to make planning easy! Seriously, this is probably the most important video in the entire course…  CLICK to Watch
Step	Review the “Ace the Audio” video tutorial below.  CLICK to Watch The #1 problem we consistently see in Camtasia videos actually has nothing to do with video…it’s BAD AUDIO! You’ll find out what that means in the Ace the Audio tutorial but understand this: Severe problems with your audio will CRUSH the effectiveness and watch ability of your videos by a huge percentage. This is usually easy to avoid so make sure you’re starting out right with this important component!
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Record some audio with your current audio recording setup

Did you “Ace” it? – Yes? Good!

No? Post a message in the
Camtasia Training Forum with your problem

Create your Video Directory Structure on your local hard drive (see sample in Resources below)

Watch the videos below for more strategy & planning tips.
. Strategy & Tactics Are KEY to Effective Screencasts

Many marketers make the mistake of not taking the time to think about why they are making videos in the first place. In this very important video, we’ll cover an introduction to what screencast videos are and give you some critical information to ensure your current AND future success in using them for marketing online.

Class Session Slides:

Here is a copy of the slides used in the Session 1 webinar recording.




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